‘They prefer the museum in a more colourful outfit’: Perceptions of millennials towards Zimbabwe’s museums

Millennials constitute the largest generation in world, and this populace has potential to influence museums’ econometrics if cultivated. However, most millennials Zimbabwe are uninterested visiting museums as compared partaking other leisure, entertainment sporting activities. This study examines extent which public prepared cultivate an audience. is grounded on Museum Experience Model (Falk & Dierking, 2013) employed qualitative quantitative research approaches. Most view boring expensive, having inadequate visitor facilities technological interactives. The concludes that currently not now attract harvest